About us

It doesn’t have to be complicated …

Profitability, productivity, brand loyalty, employee engagement, sustainability, innovation, and strategy are problems that all companies face. But for many, solving these problems does not come naturally. In the process of stumbling around in the dark and trying to figure out what to do, they build immensely complicated business systems, that (unfortunately, and very ironically) prevent them from being profitable, building brand loyalty, engaging employees, or executing strategy.

Why Super Simple?

At Super Simple we believe that we can help companies cut through whatever complicated messes have swollen up inside of them. By embracing the principles of elegant simplicity and robust complexity, companies can find their winning strategy, bring out the best in their people, delight their customers, and deliver great bottom-line results.

Our mission

Our mission is to teach others how to cut through the Gordian Knot that entangles them so that they may begin to thrive and achieve personal, organisational, and commercial success.

You don’t need the ambition of an Alexander, nor the intellect of an Einstein. All you need is an honest and passionate willingness to be the change you want to see in your business and life.

Our values (purportedly in the words of Einstein)

“If you can’t explain it simply, you don’t understand it well enough.”

“Everything should be made as simple as possible, but not simpler.”

“We cannot solve our problems with the same thinking we used when we created them.”

“A person who never made a mistake never tried anything new.”

“Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning. Curiosity has its own reason for existing.”

“It’s not that I’m so smart, it’s just that I stay with problems longer.”

“Once we accept our limits, we go beyond them.”

“Only a life lived for others is a life worthwhile.”

“Few people are capable of expressing with equanimity opinions which differ from the prejudices of their social environment. Most people are even incapable of forming such opinions.”

Who we work with

We work with companies large and small.

• Leaders and their organisations
• Executives and their enterprises
• Founders and their startups
• Entrepreneurs and their ventures
• Families and their FOBs
• Managers and their departments / divisions
• Captains and their teams / crews
• Individual professionals